In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
0 Tokyo Disneyland - Tokyo, Japan
Tokyo Disneyland (東京ディズニーランド, Tōkyō Dizunīrando) is a 115 acre (465,000 m²) theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. It was the first Disney park to be built outside of the United States and was opened on April 15, 1983. There are seven themed areas in the park, each complement
sportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
leisure and business travelers in recent months. This is exactly the situation the Seoul Metropolitan Government and the Ministry of Culture, Sports and Tourism were waiting for when they jointly launched a domestic hotel chain, “BENIKEA” to win some market share back from established foreign brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Se
we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme sports to think of new concept of POWERADE
Expected Effect
Increase the awareness of new concept and change consumers’ positioned image of POWERADE into more strong and powerful image.
2. Market analysis
① The birth of mini SUV
The abbreviation of 'sports utility vehicle' is SUV. In korea, with spread five-day work week since 2003, the people who like leisure or sports find the car that free to run anywhere. And with the more increasing of a family has more than two cars, the more grow desire to other usages car. Because these reasons, the market of korea SUV is growin
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
Leisure
레져활동 동기의 해석은 심리학적일 수 밖에 없다. 레져행위는 참여자의 심리적 동기를 통해 적극적인 참여와 몰입이 가능하고 어떤 레져활동이건 인간의 성장과 잠재성에 대한 욕구에 따른 (누구에게나 동일한) 심리적 기능을 제공하기 때문이다. 앞으로 이어질 레져의 동기에 대한 분석은 Is